🤖 AI agents included ⚡ Drive it from Claude & ChatGPT

You ship every week.
Your marketing doesn't.

AI made building easy. Posting about it still never happens. Market or Die turns your whole team into your marketing team: AI agents draft the posts, your people approve them in one click, and it posts to X, LinkedIn, YouTube and TikTok every single week.

Get started for free → Watch it run (7 min)

15 days free, full product · then $12/member/mo · 5-minute setup

Built at Heffl, where these same agents write our launch posts, including the one about themselves.

Connect once. Post everywhere.

X / Twitter LinkedIn YouTube TikTok rolling out Instagram soon Facebook soon Threads soon
Sound familiar?

"We should post more."
You've said it every Monday since launch.

You're the founder, which makes you head of product, sales, support, and apparently marketing. The launch post got 12 views. Your team would help, but nobody knows what to post, and the one person who tried burned out by week three. We lived this at Heffl. So we built the way out.

How it works

Agents draft. You approve. It posts.

1

Agents watch & write

Each agent works its beat around the clock. The moment something worth posting happens, finished drafts appear — written in your voice, image included, no one asked to "create content".

2

You keep the taste

Drafts wait in one inbox for a human yes. Edit, approve, or give an agent you trust auto mode and let it schedule straight into your next free slot.

3

It posts, and it's counted

Published on schedule, verified it actually went live, scored on the team leaderboard. Skip your week and your name goes up on the wall.

The crew

Meet the crew that never clocks out.

Not a caption generator. A roster of agents, each with a department and a beat to cover — and a boss who checks the quality of everything that ships.

Source Watcher — Turns every release into a post On shift
The Newsroom

Source Watcher

Turns every release into a post. Give it your changelog, blog or release notes.

Meet Source Watcher →
Reel Maker — Makes short-form video on a schedule On shift
The Studio

Reel Maker

Makes short-form video on a schedule. You don't have a video editor and you're not going to become one.

Meet Reel Maker →
Milestone Poster — Posts your numbers for you On shift
The Data Desk

Milestone Poster

Posts your numbers for you. You hit a number and never post it.

Meet Milestone Poster →
Ad Maker — Shoots your commercials On shift
The Ad Studio

Ad Maker

Shoots your commercials. Not a slideshow with music.

Meet Ad Maker →
Blog Writer — Turns your posts into blogs On shift
The Op-Ed Desk

Blog Writer

Turns your posts into blogs. The Blog Writer reads the posts you've already shipped and turns the best of them into full, ready-to-publish articles — deciding which post stands alone and which combine into a digest, reusing the images those posts carried, and inventing nothing.

Meet Blog Writer →
UGC Creator — Fronts your product on camera On shift
The Talent Agency

UGC Creator

Fronts your product on camera. The UGC Creator casts an AI presenter to front your product.

Meet UGC Creator →
Interviewer — Talks the posts out of you Now boarding
The Field Desk

Interviewer

Talks the posts out of you. The blank page is the reason you don't post.

Meet Interviewer →
The Boss — quality control Always on
Quality Control

The Boss

Reads the proof behind every check-in, judges the quality, runs the scoreboard and the wall. Nothing counts until it's real — and everyone knows who showed up.

Meet the whole crew →

Every draft waits for a human yes — auto mode is opt-in, per agent, revocable any time.

On shift: Source Watcher

Ships a feature? Posts itself.

Give it your changelog URL. Every hour it checks for something new; when a release lands it writes the X thread, the LinkedIn post, and the announcement image. Facts from the source only, no invented numbers, none of the usual AI tells.

Receipts: Heffl's changelog agent writes the posts about the features we ship, including the post announcing this agent.

Changelog Watcher watching heffl.com/changelog · runs hourly
LIVE
✓
New release found: "Custom fields on quotes" relevant · drafting X + LinkedIn + image
⧗
2 drafts waiting for approval proposed slot: tomorrow 9:15 AM
·
Blog post from Tuesday skipped · not launch-worthy, logged why
The writing

Your voice. Not "as an AI…"

Rough notes go in, a post that sounds like you comes out. Trained on the creators each person actually reads, banned from every AI tell. Everyone stays the author of their own posts; they just stop wrestling the first draft.

Every channel, once

Write once. Post everywhere.

Connect X, LinkedIn and YouTube one time, with TikTok posting on the way. One composer sends to all of them, tuned per channel: thread on X, mention on LinkedIn, Short on YouTube.

The whole week at a glance

Plan a week in one sitting.

Yours and your agents' posts on one calendar. Pick the times, let it publish, and it confirms each one actually went out. No "did that post?" ever again.

Why it actually happens

The team keeps the team honest.

Every shipped post earns points, human or agent-drafted. Everyone sees the leaderboard. Approving good work becomes the job, and skipping it has a price.

MCP built in

Your AI already knows how to use it.

Connect the Market or Die MCP server and Claude, ChatGPT, or Cursor can draft, schedule, and publish for you. "Schedule this thread to X and LinkedIn for tomorrow 9am" is now a sentence, not a workflow.

Set up MCP → API for coding agents
Add to Claude, ChatGPT & Cursor · sign in, no API key
{
  "mcpServers": {
    "marketordie": { "url": "https://api.marketordie.io/mcp" }
  }
}
Video: I let an AI schedule my X and LinkedIn posts for a week
I let an AI schedule my X and LinkedIn posts for a week Watch the 7-minute demo →
The part no one else will copy

The wall of shame.

AI can draft your posts. It can't make your team care. Miss your number once: a warning. Twice in a row: your name goes up where the whole team sees it. Two clean weeks gets you down. Best strategy? Never visit.

THE WALL WK 24
💀
Yusuf missed 2 weeks in a row, on the wall
64/200
⚠️
Amal missed last week, on thin ice
180/200
🔥
Thejas back from the dead, two clean weeks
240/200
Hadi, founder of Heffl

"I spent years studying how Marc Lou, levelsio, and the builders on X actually grow. Market or Die started as those playbooks turned into software. Now the software does the work: agents draft, the team approves, and nobody gets to skip a week. It's the marketing department we couldn't afford, so we built it."

Hadi, founder at Heffl

Pricing

A marketing department for the price of lunch.

One plan, everything in it. Every workspace starts with 15 days free — no credit card — full product, nothing held back.

Monthly
$12
per member / month
  • Every channel + the scheduler
  • AI agents (drafts, images, reels)
  • 1,000 AI credits every month
  • Slack, AI review, MCP + API
  • The leaderboard and the wall
Get started for free →
2 months free
Annual
$10
per member / month, billed yearly
  • Everything in monthly
  • $120 per seat for the whole year
  • Locked price while you grow
  • Same free 15-day trial first — no card
  • One invoice, no monthly noise
Get started for free →

Heavier AI use? Credit top-ups: 500 for $5, 2,000 for $15. Posting is unmetered on every channel; X is free up to 100 posts a workspace a month, then a small credit each.

Questions

Fair questions.

Won't this just produce AI slop?

That's the objection we built the product around. The AI writes in the voice of creators you pick, every draft passes a human approve button, and the scoreboard punishes not-posting. It never rewards volume. Nothing goes out that your team wouldn't put their name on.

Do agents post without my permission?

Only if you tell them to. Every agent starts in approve mode: drafts land in an inbox and wait for a click. Auto mode, where an agent schedules into your next free slot by itself, is opt-in, per agent, and you can revoke it any time.

Which channels can it post to?

X, LinkedIn and YouTube today. TikTok is rolling out, and Instagram, Facebook and Threads are next. Connect each channel once, write once, post everywhere.

I'm a founder with no time. How much work is this really?

Five minutes to set up, then your part shrinks to taste: read the drafts the agents queued, approve the good ones, fix the rest. Posting stops being a job you do and becomes a job you check.

What does it cost?

$12 per member per month, or $10 on the annual plan (two months free). Every workspace starts with a 15-day free trial — no credit card, with 200 AI credits and 25 X posts included, so you feel the whole product before paying a cent. On paid plans AI runs on credits: 1,000 a month are included, and heavy teams can top up (500 for $5). Posting is unmetered on every channel; X is free up to 100 posts a workspace a month, then a small credit each.

Is my account safe?

Channels connect through each platform's own sign-in, and access tokens live server-side only. Never in your browser, never in a spreadsheet. Nothing publishes without passing your approval rules, and you can disconnect a channel in one click.

Nobody on my team is a marketer.

That's exactly who this is for. The agents do the drafting, the AI does the writing, the calendar does the timing. Your team's only job is taste: read it, approve it, take the points.

Is the wall of shame too harsh?

Missing one week is a warning. Two in a row puts your name on the wall the whole team sees. Two clean weeks wipes it. Harsh enough to work, fair enough to forgive, and it's the reason the posts actually go out.

You already ship product every week.
Now something ships the marketing.

Hire your AI marketing team →

The clock's already running.